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BRUSSELS, Belgium – February 15, 2018 – ProVia, the safety-focused and reliable budget spare parts brand for commercial vehicles, now is also available on the North American market. The brand helps distributors, workshops and fleet operators in North America and worldwide to bridge the gap between parts of questionable origin and premium aftermarket parts, striking a powerful balance between safety, reliability and costs.

ProVia parts are specifically engineered to provide reliable performance and are manufactured to industry-leading standards, with no frills yet no compromise on quality or safety. Today, its range includes 20 product lines representing more than 150 products in over 40 countries worldwide, while covering more than 1,200 OE cross references.

At the market entry, the ProVia product range in North America will include the following product lines among others:

Brake pads: ProVia brake pads cover the most commonly used air disc brakes in leading truck and trailer platforms in North America. The brake pads come with approximately 10 different kits that offer replacement alternatives for more than 120 part numbers of various commercial vehicle builders.

Spring brake chambers: ProVia offers low cost and high-performance brake chambers with a universal design to cover a wide range of applications in the truck, bus, and off-highway vehicle segments. The brake chambers perform significantly more operating cycles than comparable budget parts ensuring a longer working life.

“The budget spare part brand ProVia is WABCO’s answer for operators, which needs a smart solution to maximize their return on investment by helping to extend the revenue generating life and safety performance of commercial vehicles. And we believe there is a strong need of such solutions within our customers also here in the US”, said Abe Aon, WABCO North America Sales Leader, Aftermarket. “With the ProVia range we help our customers to bridge the gap between parts of questionable origin and premium aftermarket parts.”

Press Photo / Caption: WABCO launched its budget spare parts brand ProVia in North America to better serve distributors, workshops and fleet operators. ProVia parts are specifically engineered to provide a powerful balance between safety, reliability and cost. 

About ProVia

ProVia is a commercial vehicle budget spare parts brand that delivers reliable performance, with no frills, yet no compromise on quality or safety for commercial trucks, buses, and trailers. ProVia offers more than 150 products across key replacement categories, including brake pads, coupling heads, relay valves, coiled tubes, pressure limiting valves, air dryer cartridges, wheel speed sensors, clutch servos, spring brake actuators, rotary slide valves, air dryers and air processing units. ProVia is sold by over 300 distributors in more than 45 countries. For more information, visit www.ProVia-auto.com. 

WABCO global media contact

Nina Friedmann, +49 69 719 168 171, provia@klenkhoursch.de